Why 11 companies decided to sponsor SaaStock18 early on

Nov 2017

Why 11 companies decided to sponsor SaaStock18 early on

SaaStock |

Committing early to a partnership with SaaStock means you get the best price, the best pick of a booth, opportunity to engage with the community early on, immersion in case studies and getting assistance from our Customer Success Manager and much more. Consider it a mental calm for your busy SaaS mind. 

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How to convince an entire market it needs your product with Eric Santos

Nov 2017

How to convince an entire market it needs your product with Eric Santos

marketing|

Eric Santos, CEO and Co-Founder of Resultados Digitais, the leading marketing automation tool in Brazil and Latin America joins Alex for a conversation about the steps to convincing a market of the value of a product that it doesn’t understand, how to build an audience and develop customer discovery before a single line of code is written, how to create a “Disneyland-like" user conferences.

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How to create financial plans that excite VCs

Nov 2017

How to create financial plans that excite VCs

funding|

In this exclusive interview with Christoph Janz, Managing Partner of Point Nine Capital, you will learn where to get started with your financial plan, how to make assumptions once you run out of existing data, what are common mistakes to avoid, and what are some useful benchmarks to keep in mind for your metrics.

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Why product user engagement is the most important metric for a SaaS company

Nov 2017

Why product user engagement is the most important metric for a SaaS company

product|

On the latest episode of the SaaS Revolution Show, Alex Theuma is joined by Ashley Carroll, Partner at Social Capital and they chat about metrics and why user engagement is the most important one in her book.

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Planning for growth: the discipline that led Hotjar to $10 million ARR in 2.5 years

Nov 2017

Planning for growth: the discipline that led Hotjar to $10 million ARR in 2.5 years

management|

Focus and discipline have been the central theme for David Darmanin as he grew Hotjar to $10 million ARR in 2.5 years. That has involved reading many management books, planning campaigns immaculately and putting happy customers and a simple product on top of everything else. 

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