Building a unicorn SaaS company, the rebellious way with Girish Mathrubootham

Jun 2017

Building a unicorn SaaS company, the rebellious way with Girish Mathrubootham

product|hiring|

Is there a formula to building a unicorn company? Not really. But if you ask Girish Mathrubootham, there are three key ingredients - aligning the product to the business model, looking for core talents when hiring and passion stripped from emotion. With Freshworks getting closer to a billion dollar valuation, he certainly is on to something.  

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From zero to brand: where to take your SaaS business

Jun 2017

From zero to brand: where to take your SaaS business

branding|marketing|

Marie-Hortense Varin, Senior Associate at Partech Ventures, hosts a panel on the importance of branding for SaaS companies and how to go about it with Algolia’s Liam Boogar, Mention’s Matthieu Vaxelaire and Aircall’s Jonathan Anguelov.

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The Art of Giving a Chance: How and Why ChartMogul Became our First Sponsor

Jun 2017

The Art of Giving a Chance: How and Why ChartMogul Became our First Sponsor

SaaStock |

ChartMogul was the first ever company to take a chance on SaaStock as a sponsor. Its CEO and founder, Nick Franklin, took what was a slight punt with a conference that was only a dream. The ROI behind the punt has manifested in five incredible ways.

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SaaS is Dead!

Jun 2017

SaaS is Dead!

sales|

Jacco van der Kooij, founder of Winning by Design, a consultancy helping SaaS companies design, build and scale their sales efforts, talks with Alex Theuma about why SaaS as we know it is dead and what to do to stay alive.

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The Power of the Network with Rachel Delacour

Jun 2017

The Power of the Network with Rachel Delacour

management|

If Rachel Delacour had to pick one key thing that has moved the needle for BIME Analytics in more ways than one, building a strong network would be it. Every person The CEO surrounded herself with was picked smartly, trod with care, and nurtured to take up the mission of the SaaS cloud company. The effort paid off massively.

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Customer Success Metrics that Matter

Jun 2017

Customer Success Metrics that Matter

customer satisfaction|

Helen Crowley, the VP of Customer Success at Socialbakers talks with Zoli Radnai, Director of Customer Care at Prezi, David Apple, VP Customer Success at Typeform and Krish Subramanian, co-founder of Chargebee about the philosophy and tactics they implement to minimise churn and learn from the users who leave. From Net MRR Churn to NPS and annual renewals, they all have their North Stars and share some of the A-ha moments they had and the decisions they made.

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Building a $100 million ARR SaaS business without VC

Jun 2017

Building a $100 million ARR SaaS business without VC

bootstrapping|growth|

Peter Coppinger, the CEO and founder of Teamwork.com talks with Alex Theuma about the things the Cork-based project management suite of tools for professionals is doing right and the mistakes it is making on the way to becoming a $100 million ARR bootstrapped business, taking over the world.
 

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Delighting Your Customers - How and Why to Go that Extra Mile

Jun 2017

Delighting Your Customers - How and Why to Go that Extra Mile

customer satisfaction|

Janna Bastow, the CEO, and Co-Founder of ProdPad shares her beliefs about the power of delighting customers, a knowledge that she has gained from hundreds (maybe thousands) of interviews with product managers. According to her, that starts with dismissing the Net Promoter Score and asking a far more important and insightful question. Watch the video or read the edited transcript to find out what that is, as well as what are the differences between delightful and satisfactory product features, what are some of the successful ways ProdPad has delighted their customers and what other companies do right in this domain, which Janna admires. 

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