A one day accelerator for your SaaS

Sydney | December


Dedicated Content


Expert Facilitators

SaaStock Attendees Only_SaaS-29.City Icon-29

Curated Attendees


Tailored Networking

What is SaaS.City?

SaaS.City is a series of focussed workshops structured to  faciliate learning and networking. It takes place across a variety of venues throughout Sydney and is an upgraded experience open to SaaStock Australasia ticket holders only.

Roll up your sleeves and join one of the pre-event bootcamps, offering advanced-level mentoring in intimate hands-on workshops that deep-dive into specific business challenges. You’ll take part in a structured, peer-driven learning environment and leave equipped with practical solutions, frameworks, and methodologies to overcome any obstacle. Get in touch to find out more.

The Bootcamps


SaaS.City is designed to help you accelerate your SaaS through a series of vertical or issue-specific workshops curated by leading experts. Each bootcamp consist of 3, 90 min workshops + classroom sizes of 30 people.

Choose your bootcamp and get ready to turn your SaaS up to eleven!

Growth Marketing Bootcamp

Transform your marketing initiatives in an interactive workshop led by global growth experts. You’ll learn how to nail your niche and find your product-market fit, with practical advice on how to maximise brand awareness, drive traffic, generate qualified leads and increase conversion rates throughout your funnel. Identify how to structure your team; hire, retain and incentivise outstanding candidates. Get the framework for success in product-led growth and examine how to apply effective growth levers to your SaaS marketing strategy.

CEO Bootcamp

Do you really need to get up at 4am and work an 18 hour day to be a great CEO? Join our interactive, peer-driven bootcamp to gain insight from second-time CEOs on how to strike a work-life balance, maintain physical and mental health, hire strong executive teams and build market-leading products. You’ll be joined by seasoned SaaS veterans to explore practical strategies to negotiate with key stakeholders, investors and board members, and debate if, when and how to exit.

Sales Leadership Bootcamp

Uncover the actionable techniques that will transform your sales processes. Understand which models will help you build a lean, mean sales machine. Discover which channels will supercharge your revenue, and uncover tried-and-tested methodologies and get hands-on mentorship in a series of interactive workshops hosted by Winning By Design, some of the world's top experts in selling SaaS.